The importance of Effective messaging in the post COVID scenario

In today’s competitive environment, all brands are using some form of communication channels to reach out to their target audiences. But the brands that stand out are the ones who have their messaging right in place which cuts through the clutter of rival brands. Now, as we step into the post COVID world and as we all chalk out our future plans, it is crucial for us to not be restricting to look at the revival phase but plan for business outcomes keeping an eye on the constantly oscillating consumer mind set. Having an effective marketing strategy that focuses on clear and to-the-point messaging can certainly be an enabler towards phenomenal growth. 

Here are some effective ways to market your brand post COVID:

• The brand narrative is crucial – The way a brand builds its narrative is going to be the game-changer for any brand. Brand narrative is the lifeline between you and your customers, it has to be built and cultivated over a period of time.
• Being creative– Thinking on your feet, being innovative, and spontaneous are the deciding factors today and will continue to be so. This has to reflect in your marketing and communication strategy too. The consumers of today have a short attention span, hence the need to capture their attention by being creative. 
• Being meaningful matters – A brand must make itself meaningful and communicate that effectively. This can be achieved through effective content. Content can educate, inform, build awareness, and can create perceptions. Great content can be a great driver to establish meaningfulness, it can help build values for a brand and change attitudes. 
• Tailored messaging is crucial – Today, personalisation is more important than ever as consumers have access to content from a plethora of channels. Among this overload of information, personalised content manages to attract consumers’ interest. While all other information hits them in the face and still gets ignored, personalised content talks directly to them. Personalisation is all about doing things to serve your customer first. So, you should try putting yourself in your customer’s shoes once in a while to look at things from their perspective. This will immensely help you improve your marketing strategy.

If a marketing strategy isn’t effective, it will have a difficult time selling its product or service in the competitive market price and especially more so in a post-COVID world where consumers will form their own bucket of essentials and non-essentials.